MANCHESTER MUSEUM

ZAPP YOURE PREGNANT
Now installed in Manchester Museum right above the Teradactyll display!




An interactive new media artwork by the artist JAYGO BLOOM
Interactive JAYGO AV exploring the subject of Childbirth and labor, documenting observations after an intensive eighteen months of visits, collaborations and discussions with Professor Jim Dornan of the Royal College of Obsteatricians, London.
After a successful premier at the Glasgow Science centre the BIRTHRITES exhibition is now installed within MANCHESTER MUSEUM and open to the public until December 2008.
Check out an online version of ZAPP YOURE PREGNANT HERE!!

Also for anyone interested a review written by Joanna Moorhead for THE GUARDIAN NEWSPAPER

...Bloom presents an audiovisual installation that combines the digital / technological intervention evident within the maternity ward, alongside a series of video narratives which have been created in response to the feelings and emotional responses of the expectant mothers he encountered whilst resident on the 24 hour ward.
There is a sense of entropic disorder within the visual imagery employed by Bloom, this combined with the use of alchemical and scientific motif, draws comparisons with the archaic notion of rebirth and transformation.
Through a process of paradoxical results, achieved by incompatible elements fluctuating between the digital and the physical, Bloom attempts to offer us an insight into the birthing process and the lucid emotional state of the expectant mothers within the ward.







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